Bluebeam – Values Illustrations

I was approached by Bluebeam to create a set of corporate animated illustrations which highlights five of Bluebeam’s Values. Part of the brief was to create a set that could either work as standalone pieces or as a single combined illustration.

To highlight the construction aspect which relates to the brand, I interpreted each of the values as a process of construction and how collaboration plays a big part in the process. Also, the isometric nature of the drawing allows us to stack the illustrations together into one single tower. 

The Bluebeam logo is also integrated into the designs of the individual illustrations to emphasize the brand in a fun way.

 Values Illustrations - Stacked
Client : Bluebeam
Creative Direction : Jon Setzen
Jay Keeree
Additional Animations: Gabrielle Patterson

Bluebeam Logo